B002RI9QJE
€4.49
Author: Dan Ariely
EISBN: 9780007319923
Format: Kindle eBook
Number Of Pages: 304
Publisher: HarperCollins
Details:
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
€3.06
Author: Erlend Bakke Edition: 1 Format: Kindle eBook Number Of Pages: 268 Publisher: Erlend Bakke & Steve Shoulder Details: 90 Days to Profit reveals the...
View full product details€13.81
Author: Duncan Clark EISBN: 9780062413420 Format: Kindle eBook Number Of Pages: 309 Publisher: Ecco Details: An engrossing, insider’s account of how a teacher built one...
View full product details€11.90
Author: Leif Kendall Edition: 1 EISBN: 9780273744658 Format: Kindle eBook Number Of Pages: 232 Publisher: Pearson Business Details: Whether you’re new to freelancing or a...
View full product detailsSign up to get the latest on sales, new releases and more …
© 2019 Freelancer at Work.
Powered by Shopify